WHO WE ARE
Loistava Information Security is a U.S.-based consumer product development practice located in Seattle, WA. Loistava is a Finnish word meaning 'brilliant' or 'shiny.'
WHAT WE DO
We design, manufacture and market physical information security products for the non-technical consumer.
These physical products — designed for wide distribution — are fun, colorful, creative, engaging and interesting.
Loistava doesn't make "technology." Loistava makes technology popular.
OUR THINKING ABOUT
The Problem
Information security is vitally important. And the information security industry provides fantastic advice.
But there’s been some difficulty finding a bridge which connects that great advice and the non-technical consumers and small business people who need it.
The Solution
We think the missing element in this entire dynamic is . . . physicality.
What’s missing is something people can actually hold in their hands —
a physical product that can grab, focus and hold the non-technical consumer's attention long enough for something good to happen.
We see each of these physical products as a catalyst that speeds up the adoption of cybersecurity best practices.
HOW THIS HELPS YOU
Imagine giving an information security workshop, where participants are engaged with a physical product that moves, is colorful, creates sound, something they instantly understand, a new product that's familiar, with a twist. Imagine watching the face of the attendees in your workshop light up with enjoyment and understanding as they use these products to create strong authentication credentials for themselves.
EVERYONE'S LEARNING STYLE IS DIFFERENT
Tactile (or kinesthetic) learners grasp new concepts most effectively by physically touching or actively trying something new. Sometimes referred to as "multi-sensory learning," adding physical products to your workshops and presentations supercharges the learning experience. Participants in your events will learn not only by hearing or seeing, they'll complete their learning by trying it out themselves. This tactile approach is hands-on, focused primarily on a learner trying for themselves as an avenue to more thoroughly internalizing these cybersecurity best practices.
PHYSICAL PRODUCTS TO CONNECT WITH THE C-SUITE
What if these engaging, colorful products make it less likely that you or your advice will be ignored, either by a typical end user or an occupant of the C Suite? Could positive experiences with physical products like these lessen executive indifference?
PHYSICAL PRODUCTS AS SWAG TO CONNECT WITH CURRENT AND PROSPECTIVE CLIENTS
Imagine potential and current clients asking you about these products, and eagerly looking forward to receiving them — from you.
How would a change like this impact the daily experience of professionals in the information security industry? How would this impact your daily experience?
The products we're developing are
the physical embodiment
of the best advice information security experts have been giving for decades.
Our goal is to place physical information security products in every home,
every school and every business.
We developed the animated explainer video,
The Modern Password, as a way to present the latest and most accurate information about password creation and use to non-technical consumers.
Our goal with this video was to frame the conversation somewhat differently, and to present the information in a humorous and engaging way.
The Modern Passwor
We developed the animated explainer video,
The Modern Password, as a way to present the latest and most accurate information about password creation and use to non-technical consumers.
Our goal with this video was to frame the conversation somewhat differently, and to present the information in a humorous and engaging way.
The Modern Password is the winner of the "Corporate/Explainer - Best Overall Performance" Award at the 2021 One Voice Conference.
We also just completed a second video which explains how to write down and securely store written passwords. There are issues around "ambiguous characters" that make writing down passwords a bit tricky, but they're easy to resolve if you know what to look for in advance.
We've also developed a variety of physical products and their accessories, designed for wide distribution, which we'll launch in a series of 4 crowdfunding campaigns. We've registered design patents in the US, Canada, EU, UK and China.
Our first product is CASTALOT™ Dice To Create Modern Passwords, which you can read about by clicking on t
We've also developed a variety of physical products and their accessories, designed for wide distribution, which we'll launch in a series of 4 crowdfunding campaigns. We've registered design patents in the US, Canada, EU, UK and China.
Our first product is CASTALOT™ Dice To Create Modern Passwords, which you can read about by clicking on the tab at the top of this page.
We worked with a top-tier branding organization (the same creative group that named Okta) to create a name for our first/flagship product, and we've filed trademark applications in the US, Canada, UK, EU, China and other countries.
We've developed an anti-knockoff strategy with a firm that specializes in fighting online counterfeits, and we're energetically pursuing it.
We've been through the design iteration process, iterated tooling production, and even completed modest production runs to test the tooling. We've made arrangements for enough components to fulfill a crowdfunding campaign of modest success.
We’ve scheduled our first Kickstarter campaign for 2023, for our second product — GhentWare™, an updated, modern take on DiceWare — with a new name, and a very classy, upscale look.
You can read about GhentWare™ by pulling down the MORE arrow at the top right of this page.
Our goal is to place physical information security products in every
We’ve scheduled our first Kickstarter campaign for 2023, for our second product — GhentWare™, an updated, modern take on DiceWare — with a new name, and a very classy, upscale look.
You can read about GhentWare™ by pulling down the MORE arrow at the top right of this page.
Our goal is to place physical information security products in every home, every school and
every business.
It's all very exciting, and we'd love to have you along for the journey.
If you'd like to watch The Modern Password, just click on the tab in the upper right hand corner of this website.
If you have any questions, comments or suggestions, or just want to say hello, feel free to contact me directly using the form below. And if you have any thoughts or advice about how to improve the videos, that would be awesome!
Anthony Collette
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