Brilliant At The Basics Of Cybersecurity

The World has changed.

What worked to keep us safe online 15, 10 or even 5 years ago — simply doesn’t work anymore.

But staying safe online doesn’t have to be hard or complicated.

One by one, you can master these Fundamentals of Cybersecurity:

  • Use a high-quality Password Manager.
  • Create strong, unique, modern passwords for each online account.
  • Use a DiceWare passphrase to lock your phone / laptop / tablet.
  • Use a DiceWare passphrase to lock your Password Manager.
  • Use Multi-factor Authentication for each online account that offers it.

We can thank the Electronic Frontier Foundation (EFF) for this great advice.

We know it can feel overwhelming. Start small and build from there.

REMEMBER — You have the power to keep yourself safer online!

Free Laptop Stickers.
Help us spread the word!

If you’d like 2 free Brilliant At The Basics Of Cybersecurity laptop stickers, click the Get Your Stickers button below. Enter a name and mailing address (office, home, P.O. Box, PMB, etc.) and we’ll send them out to you right away. And no, we won’t spam you. We’re trying to make friends, not irritate people!

Even Better: These laptop stickers are made from the same high-quality, repositionable vinyl that our local production facility uses to wrap cars and vans. They’re made from the good stuff!

When you get the stickers, tell us what you think!

We want to know:

Would you prefer them bigger? Bolder text? Brighter colors?

We’d love to hear your suggestions.

Let’s all be Brilliant At The Basics Of Cybersecurity!

For Security Teams Inside Organizations

Let’s take a deep dive into this piece of consumer messaging —

1958. American Football. A sports reporter bluntly asks coach Vince Lombardi “What are you going to change to turn this team around after a string of failures and losing seasons?”

His reply: “I am not going to change anything. We will use the same players, the same plays and the same training system. But we will concentrate on becoming brilliant at the basics.”

This is an incredibly motivating message. And it paid off!

In the next nine seasons, Coach Lombardi’s team, the Green Bay Packers, went on to win five NFL Championships and two Super Bowls.

The phrase “Brilliant At The Basics” found its way into popular culture, becoming a recurring theme.

And the graphic? For the general public, the lightbulb image = Good Idea.

Consumers are already familiar with these two concepts.

Start small and build up from there.

In Your Organization, You Define The Basics.

Find the sweet spot between everything that’s possible and what your users are willing and able to do.

  • Ask yourself “What should our users know? What actions should they take?”
  • Define them clearly and give them a simple, catchy name —
    “The Basics.”
  • Show your users “This Is How We Do It Here.”
  • Let them know they can master The Basics.
  • Then let your users know there’s More Where That Came From, if they’re interested, but . . . The Basics are the focus.

We should deliver cybersecurity advice to non-technical people in bite-size, digestible pieces. Consumers hate feeling like they’re at the pointy end of a firehose. And they don’t like being lectured to. Let’s not overwhelm them. First lay a strong foundation, then line by line, concept by concept — build up from there.

My partner led consumer product development programs that sold $100M and $400M of consumer products every year. Now he develops consumer products for Pokémon. We have hard-won experience when it comes to speaking to and persuading consumers.

We want to share that with you.

Would you like to experiment with this messaging and these laptop stickers in your organization?

Three additional benefits for you:

  • Over time, if The Basics in your organization change, the graphics and the laptop stickers stay the same.
  • A campaign like this might help identify potential Cyber Champions in your organization.
  • The laptop stickers provide persistent visibility for Cybersecurity within your organization.

We’d be happy to send some free samples for you to try out in your organization.

Click the Get Your Stickers button below, enter a name and mailing address (office, home, P.O. Box, PMB, etc.) and we’ll send them out to you right away. And no, we won’t spam you. We’re trying to make friends, not irritate people!

Let’s all be Brilliant At The Basics Of Cybersecurity!

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