Naughty or Nice?

Almost 40% of Americans Use Embarrassing Passwords

What insights do you find when you ask 1,030 Americans about their password use?

Beyond Identity, an industry player dedicated to eradicating the password, posed that question last year to online survey takers.

The results:

➡️​ 38% defend their data with a password that they’d be embarrassed to say aloud.

➡️​ 42% of Millennials and GenZers included profanity in their passwords.

➡️​ 26% associated a niche interest in their password that they didn’t want others to know about.

➡️​ 23% of Millennials included the name of a loved one in their passwords, either a family member or the object of their romantic affection.

➡️​ 68% said they would share their passwords with a spouse or partner.

➡️​ 57% said they would tell a significant other their password.

➡️​ 43% of respondents said they would share their passwords with their parents.

➡️​ 39% would tell their passwords to a sibling.

➡️​ 23% would share their password with their roommate or co-worker.

➡️​ 51% of those surveyed said they had committed all their passwords to memory.

➡️​ 32% said they write their passwords down to keep track of them.

➡️​ 19% report using a stand-alone password manager.

➡️​ 11% say they use their browser’s built-in password manager.

Are these numbers accurate? The participants may have selective memory or may have exaggerated their responses. So these numbers represent what people casually say they do, not necessarily what they actually do. It’s possible the inclusion of “something naughty” in users’ passwords is even more common than indicated here.

Even so, this survey report offers an interesting glimpse into current password practices in the U.S.

Survey Report:

— Anthony Collette

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